Marketing Tips

Convert Visitors to Clients

November 2, 2011

As a successful web designer and marketing guru I meet companies each week that are grasping for more business. They are looking for ways to convert an existing website into something that generates qualified calls. Not so surprisingly most websites fall short of that request and I will tell you why. They are quite busy [...]

Website Report Card – How Do You Rate?

October 2, 2011

Rack card – Your website usability checklist – menus consistent – browsers – iPad / pod viewing Outline – report card website review Menu Consistent Intuitive Top/Side navigation Footer navigation [...]

What Is Your Website Message?

October 2, 2011

What message are you sending? Are you talking “marketing” to clients? Are you defining yourself as an expert in your field? How? Are you answering basic questions your potential clients may have? Is your content providing answers to the three steps of web searching? Is your content filled with key phases and words Are you [...]

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Three stages of Surfers – does your website offer something for each stage?

October 2, 2011

When we head to the computer to look something up we very often have a need to fill. A pain that needs to be fixed. An urge to Spend money. Something to research and understand. Shoppers and buyers are NOT looking for the same things. They search differently and want different answers. Let’s use an [...]

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