Foursquare Advertising: What You Need To Know

August 2, 2013

If you’re a small business that’s looking for more customers and you’re not taking advantage of the new feature from Foursquare, you need to hop on board. Over 35 million people use Foursquare to decide where to go next. Imagine if you could target just a small percentage of those users in your home town. Think about it, you can get a flood of targeted traffic that’s all focused on your local small business. Even with a small budget for advertising you could start to see huge results.

Why Foursquare advertising?
Currently, there are millions of people that are using their phones and use Foursquare to help them decide what’s the best place to eat, relax, or spend their time. By utilizing Foursquare advertising you can connect and help that person make a choice to come into your business, right at the time they’re about to make a decision. Foursquare advertising is able to only show your ads to a demographic of people who are very likely to buy your offering. For example, if you own a coffee shop Foursquare will use the data and demographic information it has collected to only show an ad to someone who has either used Foursquare to buy something similar in the past, is currently searching for coffee, has never been to your coffee shop and is in your local area.

How do Foursquare ads work?
It couldn’t be simpler to start reaching your local customers. First, you get on the list to be one of the next businesses to give Foursquare advertising a go. After you’re accepted you create an ad and can even monitor how well each ad of yours is performing. You only pay for visitors, meaning people who actually visit your business when using the Foursquare app or in person. There is no cost until someone actually visits you, which is way different than how most mobile and web based advertising is done today. The ads are placed when a potential customer uses the search function on their Foursquare app, or if they’ve shown a pattern to frequent a particular type of business, then your app will show on the main screen.

The advertising game is changing, are you on board?
People are using mobile apps more than ever! It’s important to use your marketing budget to stay ahead of the competition, by utilizing new technologies that are going to allow you to reach new customers. By getting on the initial group of businesses using Foursquare advertising you’ll be able to stay ahead of your competitors. There’s no better way to get you business in the hands of hungry, local customers. It’s an exciting time to be a small business, mobile apps are making it easier than ever to target your customers. Start growing your business with new Foursquare advertising today.

What are the next steps I can take?
Currently they’re rolling out the feature to select businesses across the US and is only available to a few thousand businesses for the time being, and soon it’ll be opening up to more businesses. The best step of action you can take is to sign up on the list of interested businesses. That way once more space opens up, you’ll be the first to know.