Search Engine Indexing Limits

November 2, 2011


The page title is the most important SEO piece of your organic web rankings. Your title tag needs to be unique for each page in your website and offers an opportunity to tell the search engines what your page is about. Remember that the title tag NEEDS to be relevant to your content don’t try to stuff the title tag with keywords that are not on your page. Every page on your site is an indexable landing pages so do not think that search engines only land on your front page use this opportunity to tell the world that this page is about “this service”.

While 70 characters do not give you that much ability to embellish your services remember to find the correct words people search for by using the Google keyword tool and if you are targeting a specific town or area put that into the title. The words at the beginning of your 70 characters is the most important. Most people are inclined to put their company name first. My general advice is to put your keywords and location in BEFORE or most times instead of your company name, unless you are so well known that your name will be searched above your business type. I advise to begin your description tag with your company name.

title attribute in Google search results


    While a title tag is a hidden HTML tag it shows up in several places.

  • When you enter a query into Google and all the results come up the “blue” words are your title.
  • If you bookmark a page the words that are saved to describe your page are your title.
  • When you are using a browser with tabs the words in the tab is your title.

How many characters can a title tag have?
70 characters – avoid starting the sentence with something like “home page”

Recommended title tag syntax (without business name)
Keyword, category location
Example – Search engine optimization, Website design Boulder Colorado

Recommended title tag syntax (with business name)
Keyword, location | business name
Example – Search engine optimization | Schloss Web Services
Sample title tag syntax


The description tag is hidden in your HTML head tag and shows up when someone does a Google search, under your blue title in the results it’s the little black paragraph that gives you an opportunity in 155 characters to let people know what each page is about. While the title tag is very important for search engines to read what you are about, the description is what makes someone click on your site rather than another search result. Think of this as your marketing message. I like to start it with the company name and include a phone number if possible on some of the site pages. This content like the title must be relevant to your content on that page. If you do not create your own description tag unique to each page you are missing a HUGE chance to mold your own message. By not creating your own message the first 155 characters on your page will be shown.

How many characters can a Meta description tag have? No more than 155 – remember the old rules; who, what, where, how. Who you are, what you do specific to that page, where you are located, how can you help the searcher fix his pain?

Recommended description tag syntax
“Schloss Web Services offers Search engine optimization to get your website found organically. An affordable fix to attract more clients.”

Sample description tag syntax
Schloss Web Design | Denver, Broomfield Colorado | Web Design and Denver internet marketing.

When you are creating your site you should create your sub directories in no more than four levels down.

Best practice URL would be:

Using the directories that are SEO friendly helps your rankings.

Bad example would be:


How many words or characters should I have in a keyword meta tag?
A limit of 900 characters with spaces – keep it simple and relevant to THAT page. 10 – 20 Keywords per page. Do a little research on Google ad words keyword tool (it’s free) to determine the words people ACTUALLY search for, try to include them in your content and in the keyword section of your meta tags.