Convert Visitors to Clients

November 2, 2011

As a successful web designer and marketing guru I meet companies each week that are grasping for more business. They are looking for ways to convert an existing website into something that generates qualified calls. Not so surprisingly most websites fall short of that request and I will tell you why. They are quite busy telling the users all about themselves and how great they are instead of showing these potential clients about “how you can solve their pain or need”. Way too much ego out there and we are all trained to not listen to that advertising anymore.

You need to convert those visitors to clients and that will have an effect on your bottom line. There are a few things you should do to start this process but don’t try to do it all at once it’s a set up for failure.

What you should do is go to your website as if you were a new visitor and ask yourself:

    How easy is it to find what you are looking for?

  • Where are your eyes going first?
  • Are they giving the prospect what they need to decide if you are an expert?
  • Are you showing them examples of how you have helped others?
  • Do they know where you are located or where you service?
  • Can they easily find your contact info?
  • Are you confused on where to click? Would clients be confused?

Expert Age
In the time of blogs, twitter, linkedin and Facebook there has never been a better way to shine. Not by writing endless info about yourself, but by “showing what you know” use these tools to do the talking for you.

Lead Generation Magnet
What can you write or share that people would give you their email address to get? No one wants to be spammed so be sure to show the value of what you are offering. How long would it take to write that up? Can’t find the time to write that? What business do you have WANTING more business then? Your magnet should provide a solution to their pain and frustrations. We shop and look for services because we need to fix/learn something.

Note: do not ask for too much information it will significantly reduce your leads go with name and email for the most success.

Then what… Call them – email them follow up to see if they have any questions – offer your advice and services when they have questions or need you. Treat them like a friend you are offering help to If and when they need it, no pressure.