Website Report Card – How Do You Rate?

October 2, 2011

Rack card – Your website usability checklist – menus consistent – browsers – iPad / pod viewing

Outline – report card website review

Menu  
           Consistent
           Intuitive 
           Top/Side navigation
           Footer navigation
           Drop down
           Well organized – what are you trying to sell? Is it correct position?
           Home button
           Logo – linked to home page
           Css? JavaScript?  // recommendations
           Image navigation / disadvantages
           Copyright present and current
           Cookie trail present / recommendations 
           Site map customer
           Email contact in footer
           Phone number in footer

Services page
           Grocery list
           Narrowly focused pages for each service? // recommendations // share feature 

Meta tags
            Number of pages ________________________
            Number of unique titles ___________________
            Number of keyword tags on pages
            Number of descriptions
            Robots.txt file present // correctly formatted
            Relevancy ranking front page ___________________________
            Relevancy on ____________ page ________________________
            
Text on front page
            Text vs images   
            Does it contain keywords & phases _______ times
            Content / keywords you WANT to be found for
            Content based on keywords THAT are searched
            

Text on ______________ page
            Does it contain keywords & phases _______ times
            Content / keywords you WANT to be found for
            Content based on keywords THAT are searched

Links
           Click here’s approximate numbers _____________
           Proper formed links _____________ using keywords correctly 
           Open “New Window” for external links
           Links page with relevant to business
           Link backs

Splash pages
           Ad campaign targeted pages?
                      

Updated content
            When was it updated last?
            Blog? Updated when?
           
Google anaylitics 
            Present
            How often do you review?
            Recommendations

Browser compatible 
            Flash? 
            Image menus?
            Css alignment issues

Site map
XML ? 
HTML?

Keyword search
             Word/Phase _____________________
             Google result page found on _____________________
             Local listing? 
             Local listing position ______________
             Local listing reviews # _____________________

Marketing materials
            Business cards – website listed
            Letterhead – website listed
            Brochure – website listed
            Other – ___________________

Social media
            Facebook?
            Present on website?
            Current content?  
            Monthly posts _______________
            Number of fans ______________
            
            Twitter?
             Present on website?
            Current content?  
            Monthly posts _______________
            Number of fans ______________
 
            Other? __________________
            Present on website?
            Current content?  
            Monthly posts _______________
            Number of fans ______________

Newsletter
          Sign up on website?
          Send frequency _______________
          Number on mailing list ______________
          Successful campaigns?